Cookie policy
This notice specifically illustrates the types and methods of use of cookies, and explains what actions to take to refuse or delete cookies on the website https://brm-extremities.com/ (“Site”).
Data Controller
The Data Controller is BRM EXTREMITIES SRL (hereinafter the “Controller”), Tax Code/VAT No. 08683610961, registered office at Via Lorenzo Mascheroni no. 29, 20145 Milan (MI), operational office in Civate (23862 – LC), Via Privata ai Campi, 7, in the person of its legal representative pro tempore. Email: privacy@brm-extremities.com.
Definition of cookies
Cookies are small text files containing a certain amount of information exchanged between a website and the user’s terminal (usually the browser), where they are stored and then retransmitted to the same sites on the user’s subsequent visit. They are mainly used to make websites work and operate more efficiently, and to provide information to the site owners. Cookies may be session or persistent. Session cookies remain stored on the terminal for a short period and are deleted as soon as the user closes the browser. Their use is strictly limited to the transmission of session identifiers (consisting of random numbers generated by the server) needed to allow secure and efficient browsing of the site. Persistent cookies remain stored on the user’s terminal until a predetermined expiry. Not being deleted when the browser is closed, they allow the user’s choices on the site to be remembered, as well as collecting information about the pages visited, how often the site is visited and identifying the user’s browsing path, in order to improve the experience on this Site. While browsing a site, the user may receive first-party cookies on their terminal, when they are managed directly by the owner and/or operator of the site, and also cookies sent by different sites or web servers (so-called third-party cookies); this happens because the visited website may contain elements residing on servers other than the one hosting the website. In other words, these are cookies set by a website other than the one currently being visited.
Cookies can be divided into three different types:
- Technical cookies: used solely to enable the correct operation of the site;
- Analytics cookies: used to collect aggregated information of a mainly statistical nature;
- Profiling cookies: aimed at creating profiles relating to the user and used to send advertising messages in line with the preferences expressed by the user while browsing online.
Cookies on the Site
The Controller receives and records information from your browser when you use the Site, which may also include personal data. We use cookies to collect this information, which may include among other things: (i) IP address; (ii) unique cookie identifier, cookie information and information about whether the device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language; (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Sites, such as clicks made and preferences indicated; and (ix) access times and referring URLs.
Third parties may also collect information from the Site via cookies. Third parties collect data directly from your web browser and the processing of such data is subject to their respective privacy policies.
We use cookies to monitor how our customers use the Site and to understand their preferences (such as country and language choices). This allows us to provide services to our customers and improve their online experience. We also use cookies to obtain aggregated data relating to site traffic and interaction, to identify trends and obtain statistics so that we can continually improve our Site.
Necessary / Functional
These cookies are required for the basic features of the Site and are therefore always enabled. They include cookies that allow users to be remembered while browsing the Site in a single session or, if requested, from one session to another. They help with security issues and regulatory compliance. Prior consent from Site users is not required to install these cookies.
| Name | Description | Validity |
|---|---|---|
brm_cookie_consent |
Stores the cookie preference choice | Permanent (180 days) |
XSRF-TOKEN / Laravel session cookie |
Session and form security | Session |
lead_source |
Lead provenance / UTM (first-party) | 3 days |
healthCareWorker |
Site UI layout preference | Persistent |
Experience / Performance
These cookies improve the functionality of our Site and enable interactions with external content, networks and platforms. In some cases they improve request processing speed and allow selected site preferences to be stored. Refusing these cookies may lead to less specific information and slower Site performance.
| Name / Provider | Description | Validity |
|---|---|---|
| Zoho PageSense | Experience/performance measurement snippet via GTM | Established by third parties |
Measurement
These cookies measure traffic and analyse user behaviour to improve the service.
| Name / Provider | Description | Validity |
|---|---|---|
| Google Analytics 4 | Traffic and behaviour measurement via GTM | Established by third parties |
| GA4 events | Brochure download, email, contact form, map, phone | Established by third parties |
Marketing
These tracking tools allow us to provide you with marketing content or personalised ads and to measure their performance.
| Name / Provider | Description | Validity |
|---|---|---|
| Google Ads | Conversion and call tracking via GTM | Established by third parties |
| Conversion Linker | Supports Google Ads conversion linking | Established by third parties |
For a complete and up-to-date summary of all third parties that access the web browser, it is advisable to install a dedicated browser plug-in. You can also choose for your computer to warn you whenever a cookie is sent, or disable all cookies. You can do this in the browser settings on each browser and device you use. Each browser is somewhat different, so you should consult the browser’s help menu for the correct way to change cookies. If you disable cookies, you may not have access to many features that make our Sites more efficient and some of our services may not work correctly.
How to manage preferences and give or withdraw consent on this Site
Where the use of Trackers is based on consent, the user may give or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on this Site.
As regards third-party Tracking Tools, users may manage their preferences by visiting the relevant opt-out link (where available), using the tools described in the third party’s privacy policy, or contacting the third party directly.
How to control or delete Cookies and similar technologies via your device settings
Users can use their browser settings to:
- See which Cookies or similar technologies have been set on the device;
- Block Cookies or similar technologies;
- Delete Cookies or similar technologies from the browser.
Browser settings, however, do not allow granular category-based consent control.
Users can, for example, find information on how to manage Cookies in some of the most common browsers at the following addresses:
- Chrome: https://support.google.com/chrome/answer/95647?hl=en
- Internet Explorer: Microsoft support
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
- Safari (mobile): https://support.apple.com/en-us/HT201265
- Safari (desktop): https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
Consequences of refusing Tracking Tools
Users are free to decide whether or not to allow the use of Tracking Tools. However, please note that Tracking Tools enable this Website to provide Users with a better experience and advanced features (in line with the purposes outlined in this document). Therefore, if the User decides to block Tracking Tools, the Controller may be unable to provide the related features.
Data subject rights
Users may at any time exercise the rights under Arts. 15 et seq. of Regulation (EU) 2016/679, in particular the right of access, rectification, erasure, restriction, data portability, objection, and to be informed about processing carried out by automated decision-making relating to natural persons, including profiling. In addition, data subjects always have the right to withdraw their consent (this will not affect the lawfulness of processing based on consent before its withdrawal).
Requests to exercise these rights must be sent directly to the Controller by email or registered mail at the addresses indicated above.
The user may lodge a complaint with the Italian Data Protection Authority (Art. 77 Reg. EU 2016/679) or bring proceedings before the competent judicial authority (Art. 79 Reg. EU 2016/679).